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Many customer letters contain really funny stuff. It’s unusual to receive a very dry one. However, I publish them all. Here is a letter from Steve Butcher. It was sent to me quite a while ago!
The more I found out about you and your business the more I liked. Your good humour and banter shines through making the hiring process a pleasurable experience. Your email service was highly responsive and you obviously take note and show a considerate understanding of your client needs. You are very competitive on price and ultimately this will always be a major advantage if maintained.
I would recommend you without hesitation, I strongly urge straight-laced people (including myself here) and those serious corporate types not to be put off by your crazy web site! It is refreshing to see a new approach in this type of business that I suspect will grow and grow if the American experience is anything to go by.
I had no problem insuring my car but if you can fit it in on your web site (!), then some insurance advice would help further boost confidence for people considering this form of motoring.
I wish you well for the future.”
Editor Note: Steve, you were not straight-laced! You were brilliant fun customer!!! Your car was delivered in 2 and half weeks, quite fast, eh? Luckily, my Citroen supplier is the world-best! Thanks for your sweet comments. Insurance; well, I now send info out with documents to every customer following your comments. However, putting it on the website is SO difficult, as I am not FSA regulated and I do not want to break the law – Ling