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Hi! I am Ling Cheap Car Leasing - WAH! from Dragons' Den. I lease cheap new cars!
I expose ILLEGAL and MISLEADING contract hire and leasing websites! Why are you being tricked? - Ling
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I reveal CHEATING LOW LEASING PRICES from other car leasing companies! Why they do THIS? - Ling
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UPDATE... The latest car I've added is a Ford Fiesta 1.6 TDCi (90bhp) Zetec S Hatchback 3dr 1560cc Diesel at £210.29 inc VAT at 09:31 today - Ling

PCP LEASING CONTRACT HIRE CHEAPEST CONTRACT HIRE CARS VANS LEASE





Yes, this scruffy mental oriental sold £35,000,000 of new cars in the UK in 2008 - unbelievable, but quite true.
Hello!
I am Ling!


I'm the UK's hardest working car leasing provider, and I run LINGsCARS, the UK's favourite car leasing website.



Don't be deceived... I may be a scruffy Chinese girl, but I have more happy new-car customers and supply more new cars than many of the anonymous (and some big-name!) leasing companies out there, combined.
2008 = £35million of new cars at retail price

I treat customers like adults, not like idiots.



An interview with Ling Valentine



Interesting name Ling, where are you from?


I'm Chinese, from Chengdu in the People's Republic. I married Jon Valentine in 1997 in Helsinki. I was in Finland doing a Master's degree (in Finnish!!!), when I met Jon. He's English. He said Valentine is a Scottish-Jewish name, but he's from Yorkshire. He talks rubbish... :)

I am full-time LINGsCARS business owner and I specialise in supplying new UK Contract Hire, (and sometimes PCP, Lease cars and Lease Hire) cars and vans. LINGsCARS consumes my life to make it a very successful business. In 2008, I moved over £35,000,000 of brand new cars!



Do you still visit China?


Yes, my family is mostly in China. My mum and dad still live in Chengdu, Sichuan, and I go back at least once every year. China is coming on, you know! Although the political situation is rotten, it's stable and my family have a good life. My mum's a famous dentist (over 70 but still working!), and my dad used to work for the government in the Environmental Service, but he's retired now.

My sister Shan works for the Sichuan Poverty Relief Office, but in the Cultural Revolution, she used to be a red guard! I'm too young to have been involved in all that rubbish. China's quite polluted, and not as green as the UK... plus there are so many people everywhere there. Life is more pleasant here...and I've been naturalised now. I guess that makes me Chinglish.
I am a successful immigrant at least! I did it legally, and I have succeeded. That puts a smile on my face.


Where did you learn your contract hire car sales skills?


My husband set up Caledonia Contracts, then established Arena Contracts in London before he went to work for himself. He was very successful, so I learnt the business and took over the reins. I must say I'm better at it than him! The key to this business is efficiency. This means that I give a very good personal service, I have very few overheads to add to the cost of the cars, plus I have a fully computerised system that I built myself, that I am developing all the time. Computers and databases are my hobby. I live on the internet. I consider myself to be the equivalent of Ryanair, in the Contract Hire business. In January 2006, FLEET NEWS, the car fleet operator's trade newspaper said; "(Ling is...) contract hire's Ryanair".

LINGsCARS.com gives better service than larger, posher businesses, but I have lower overheads, offer cheaper prices and do more business; and the end result is that people can rent exactly the same cars for less. I spend a lot of my time finding the best deals in the UK, then cutting out most of the larger companies' costs so that my cars are the UK's cheapest, and my service is simply the best.

I have over 1000 customer letters published. In 2008, customer Alan Johnston wrote: "The most efficient business I have ever dealt with. Everything done so professionally. Kept totally informed step by step. I wouldn't hesitate in recommending LINGsCARS to anyone."


Will you expand LINGsCARS.com?


Yes. I have plenty of room for expansion. My plan is to double business every year. I am certainly not fully utilised with the level of business I am doing at the moment (between 150 and 250 cars per month). I have moved into a new LINGsCARS World Headquarters building that I have bought, not rented. My investments in the business go into efficiency savings and promotion, instead of dozens of staff. I have a small key team of fantastic people.

Many larger companies do what I do, but with many more staff shuffling paper backwards and forwards. I strive to do everything right first time, too. That's my trick to running this business at a good profit whilst undercutting everyone else. It's so simple, but it seems many people want to build organisations of dozens of people instead of doing the job themselves. If the right person comes along, then I would consider taking them on... but my small team achieves more than many larger organisations!



Who are your suppliers?


Oh, I use many large motor supply companies, and I make them compete for my business. You see, they know that they get pre-screened, computer generated information that enables them to do their jobs so quickly and easily that they seem willing to pass more of their savings on to me. It's amazing that many companies in this business still work with illegible, handwritten, incomplete and incorrect information on paper forms and they pass this amongst themselves until they have generated no end of problems. My system is as perfect and as simple as I can make it, and I seem to reap the rewards. My customers get the savings I make passed on to them. I often make my money out of bulk business bonuses that mean that I don't need to make 1p on the cost price of a car. So simple, but so hard for other firms, it seems. Am I giving away my secrets? I'd better stop...


Tell us a bit more about yourself?


I grew up in China, did my middle school (school is SUCH hard work in China, often working until midnight) ...and managed (very difficult, my mum pulled strings) to go to uni in Jinan (Guanzhou) and did Applied Chemistry at BSc level. I was punished in uni because I wouldn't do the morning PE regime. Then I went to Finland because it offered free MSc courses.

I arrived in Finland alone with very basic English and stood crying when I arrived at Helsinki airport in January 1997, but survived. I studied wood chemistry (in Finnish!) but flunked it - what a surprise! After marrying Jon and battling with the UK Home Office to come to the UK, I did my Master's in Environmental Quality in the UK at Bournemouth. It was hard, as my English wasn't brilliant at that time.

I learned a lot about data and information processing and efficient use of tools, and I use these skills in LINGsCARS.com, if that doesn't sound too ridiculous. It's quite true.



What about all the press and publicity you generate?


Oh, well, this is a bit of a story, but briefly... I like to publish everything I do on the internet. After getting massive publicity for my Nuclear Missile Truck, the BBC contacted me for Dragons' Den.

I really enjoyed doing the show and turned down their offers of investment (mainly because the % investment they wanted was so high), but also because I am not desperate for cash. Following Dragons' Den, I appeared on lots of other TV and radio, and now run successful TV advert campaigns.

I have also been one of the subjects of a BBC book, and have loads of other invitations for press and publicity opportunities. I make loads of small, fun films... you can see them on this site and on YouTube, and I am often invited to write editorial for things like business directories and blogs. I guess people like a different take on things.



Are you the only Chinese in the UK Contract Hire business?


Yes, I think so. I've never met another. Do I get a medal? I'll keep the red flag flying in the motor trade. At least people remember me because of it, but actually I'm quite proud to be Chinese, if not proud of the Chinese government.

I tasted tear gas in 1989, although in Chengdu not Beijing. There was much more happening than the Tianamen stuff. One day things will get better, it's actually much better now but still frustratingly "controlled" (anyone been to China will know what I mean), and I hope I'm doing my bit for Anglo-Sino relations. A shame there are no Chinese vehicles to sell in the UK (yet! The joke MG factory Nanjing Automotive has bought will never get its act together, though), but then everyone would moan about having to pedal them along, hahaha.



What's your character like, Ling?


Oh, I'm hotheaded. I get angry easily and then I shout. You don't want to make me mad. Sometimes I have to really hold myself back if someone is rude or loud on the phone.

Occasionally a customer can be really offensive, you know how things happen sometimes - maybe they are having a bad day and then I spring some bad news on them like a delay in car build time at the factory or something. I have been known to tell someone never to darken my website again, but that's very, very rare. Usually I end up great friends with customers!

Racism never bothers me, and it's very rare, or maybe I never notice it. I really can't understand people that are so politically correct that they think you don't have a racial identity. I'm quite proud my skin is yellow and my eyes aren't round. Over one billion of us can't be wrong, eh? You should hear how in China we describe English noses, and anyway all the British look the same to me - that is a Chinese joke by the way.

I only ever swear in English, not in Chinese. My mum's doing; polite Chinese girls don't swear, you see.



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MINI BLOG
 
I am GAY ICON! WoW!
Posted: 04/02/10
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I am GAY ICON! WoW! How amazing! I have my first Civil Partnership couple, both applying a car EACH! That was two weeks ago; the sensible one has alre... READ MORE
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Hello, hello! This is me!
Don't run, little customers! I'm friendly...
I am the Viz UK business ambassador!
Post me Ferrero-Rochers! Yum Yum!
Unlike most other internet car leasing sites, I publish all my contact information openly!
...so, you know who I am
- Ling


THE UK's FAVOURITE
CAR LEASING WEBSITE!

The UK's FAVOURITE car leasing website
The UK's FAVOURITE car leasing website
Boss: Ling Valentine MSc IoD
LING World Headquarters
Vance Business Park
Gateshead, NE11 9NE
Tel 0191 460 9444
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sales@LINGsCARS.com
I prefer email to phone - Ling
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Best Before: 17/08/2007
LING World HQ
People's Republic of Gateshead!

 

Latest BBC NEWS from LING in CHINGLISH!

LATEST: Hector Sants, lah, chief executive of Financial Services Authority, lah, announces bloody man is to step down as head of City regulator. Hahahaha! Laughing like bloody hell! - news replorted 12:38



LATEST: India halts cultivation of what would having been its first genetically modified vegetable crop because of safety concerns. Eating rice!! - news replorted 12:38



A man branded "wannabe suicide bomber" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) will not face retrial on terrorism charges after conviction is quashed. I read you little red book! - news replorted 12:29



Six British soldiers having been charged with assault following brawl at restaurant in Lanzarote. What the hell I mean??!! - news replorted 12:29



Members of Yulia Tymoshenko's bloc say it will contest conduct of Ukraine's presidential vote after flemale human person's reported defeat. Pass chopsticks!! - news replorted 12:24



Backless hospital gowns getting Hollywood-style makeover to preserve patients' dignity. You give me happy happy luck luck. - news replorted 12:15



Iran has begun process of enriching uranium to 20% at its plant at Natanz in defiance of West, lah, state media says. Eating rice!! - news replorted 12:12



Health Secretary Andy Burnham denies planning RMB Yuan #20,000 compulsory inheritance levy to pay for social care in Province of Engrish running-dogs. I read you little red book! - news replorted 12:12



Carmaker Toyotla is recalling 400,000 hybrid cars worldwide, lah, including 8,500 in UK, lah, because of braking problems. Eating rice!! - news replorted 12:09



Nigerian senators pass motion that sick President Umaru Yar'Adua should hand power to male gender human bleing's deputy. You give me happy happy luck luck. - news replorted 12:06



The Bloody Bloardcasting Corporation reveals it paid RMB Yuan #229m to its performers who broadcast on radio and television last year - more than 6% of licence fee. What the hell I mean??!! - news replorted 12:03



Dan Parks, lah, Euan Murray and Rory Lamont return to ethnic minority Scottish-fried-Mars-bar-land side to face Welsh land of sheep and more sheep on Saturday. You give me happy happy luck luck. - news replorted 11:49



Centre Riki Flutey is declared fit for selection for Province of Engrish running-dogs's second Six Nations match against Italy. You give me happy happy luck luck. - news replorted 11:21



The Philippines charges 196 human bliengs with murder over pre-election massacre in Maguindanao province which left 57 dead. I read you little red book! - news replorted 11:15



Protesters calling for release of captive Israeli soldier Gilad Shalit block Palestinian visitors to Israeli jail. You understanning yet? Paying more attention! - news replorted 11:09



Gordon "Dear Leader" Brown is facing backbench rebellion over plans for referendum on changing Britain's voting system. I plant rice to honour ancestors for you! - news replorted 11:07



What now for race relations in old bill bobbys force? - news replorted 11:03



Actress Jessie Wallace and Shane Richie to reprise roles of Kat and Alfie in EastEnders this autumn, lah, it is announced. I read you little red book! - news replorted 11:02



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Child web safety: Which browser should you tellibly lovely custlingmer choose? - news replorted 10:53



Health Secretary Andy Burnham denies planning RMB Yuan #20,000 compulsory inheritance levy to help pay for social care for elderly in Province of Engrish running-dogs. I read you little red book! - news replorted 10:50



The wife of arrested former presidential candidate, lah, Gen Sarath Fonseka, lah, says bloody woman has no idea where bloody man is. Eating rice!! - news replorted 10:49



The New Orleans Saints' victory over Indianapolis in Super Bowl is most-watched programme in Great Satan TV history, lah, early figures show. I am Chinese not Catholic, I cannot do the miracles! - news replorted 10:47



MPs say entry requirements for teacher training courses in Province of Engrish running-dogs too low and damage status of profession. Sweet sour chicken feet time! - news replorted 10:24



old bill bobbys investigate death of woman whose skeleton was found wrapped in carpet at Manchester building site. What the hell I mean??!! - news replorted 10:22



West Ham owner David Sullivan says club faces "Armageddon" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) if they relegated from Premier League. What the hell I mean??!! - news replorted 10:22



Actor Charlie Sheen is charged with assaulting and threatening male gender human bleing's wife Brooke Mueller during argument on Christmas Day. You give me happy happy luck luck. - news replorted 10:16



The fault which caused plane to crash land at Heathrow Airport in first number-one-month 2008 was "unrecognised", lah, report says. Eating rice!! - news replorted 10:08



Benicio Del Toro's werewolf film goes back to basics - news replorted 09:57



Former Province of Engrish running-dogs footballer Paul Gascoigne is quizzed by old bill bobbys for second clock time result in two days after disturbance at hotel. You understanning yet? Paying more attention! - news replorted 09:47



Mark Bowen, lah, Manchester City's former assistant manager, lah, says Robinho "massively underperformed" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) at Manchester City. You give me happy happy luck luck. - news replorted 09:47



Three human bliengs being questioned by old bill bobbys over murder of Constable Stephen Carroll last year. Hahahaha! Laughing like bloody hell! - news replorted 09:41



Children as young as five being targeted in new online safety campaign. Sweet sour chicken feet time! Is this right approach? - news replorted 09:39



Royal capitalist pig money holding capitalist entity of ethnic minority Scottish-fried-Mars-bar-land and Lloyds criticised by Membling Partiamentary expense cheaters for failing to lend enough to homeowners and businesses. Eating rice!! - news replorted 09:29



Will Ukraine PM Yulia Tymoshenko challenge outcome? - news replorted 09:23



Three DUP and three Sinn Fein MLAs will meet later to examine controversial issue of parading in Northern Ireland. I read you little red book! - news replorted 09:16



bloody annoying Blitish retail sales described as 'awful' as icy weather and unsteady economy keep shoppers at home. - news replorted 09:13



An inquiry begins to establish extent of human trafficking in ethnic minority Scottish-fried-Mars-bar-land and whether victims having enough protection. Sweet sour chicken feet time! - news replorted 08:28



The many different faces of cyber-bullying - news replorted 08:11



More than 20 human bliengs arrested in Colombia in what authorities say is biggest anti-drug operation in decade. What the hell I mean??!! - news replorted 08:06



An alumina refinery in east India run by UK-based firm causes pollution threatening health of locals, lah, rights group says. Eating rice!! - news replorted 08:06



Former Welsh land of sheep and more sheep captain Gary Speed says drawing Province of Engrish running-dogs represents great opportunity for promising young Welsh land of sheep and more sheep team to qualify for Euro 2012. - news replorted 06:54



New shopping centre developers "frustrated" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) at trying to persuade government agency to move from site. What the hell I mean??!! - news replorted 06:42



Doctors say more younger diabetics needing sight-saving treatment for condition older patients normally develop. Do you carefully listening? - news replorted 06:38



Portsmouth say they close to reaching agreement to avoid being wound up in High Court. Pass chopsticks!! - news replorted 06:32



'Criminal in uniform' Ali Dizaei hits headlines - news replorted 05:55



An activist who questioned why so many died in huge quake in China in 2008 is jailed for five years for subversion. Sweet sour chicken feet time! - news replorted 05:26



Ukraine is waiting for Prime dodgy minister Yulia Tymoshenko to either contest results from presidential election, lah, or quit. Pass chopsticks!! - news replorted 04:34



The campaign for presidential and senatorial candidates begins in Philippines ahead of May's elections. - news replorted 03:49



The family of Haitian man says bloody man has survived four weeks (week is 8 days in Super-Duper-Chinese-State lunar calendar; 48 weeks to year and no damn holidays!) under rubble since devastating quake hit of 12 January. You give me happy happy luck luck. - news replorted 02:40



The Bloody Bloardcasting Corporation is to reavealingly showing Great Satan total amount paid to its performers who broadcast on radio and television. Sweet sour chicken feet time! - news replorted 02:24



Michael Jackson's doctor, lah, Conrad Murray, lah, denies charge of involuntary manslaughter over singer's death. - news replorted 01:04



A quantum physics trick is set to give smartphones and hand-held devices pressure-sensitive switches and touchscreens. Eating rice!! - news replorted 01:04



Lingering residue from tobacco smoke that clings to upholstery, lah, clothing and skin releases cancer-causing agents, lah, warn experts. Eating rice!! - news replorted 01:04



Experts fear older women ditching contraception in mistaken belief that fertility wanes at certain age. What the hell I mean??!! - news replorted 01:03



Children as young as five being targeted in online safety campaign. Sweet sour chicken feet time! - news replorted 00:58



A Great Satan soldier is arrested after allegedly dunking male gender human bleing's four-earth-years old happy birthday to you, daughter's head in sink of water for not reciting alphabet, lah, Washington old bill bobbys say. You give me happy happy luck luck. - news replorted 00:41



Hero pilot on Heathrow crash landing - news replorted 00:24



The press watchdog upholds two complaints by Dannii Minogue against newspaper which revealed flemale human person's pregnancy. You give me happy happy luck luck. - news replorted 00:22



A bloody annoying Blitish civilian stabilisation group is to be launched later to help rebuild countries hit by conflict or disaster. Hahahaha! Laughing like bloody hell! - news replorted 00:12



Emergency legislation is rushed through House of Commons to allow assets of suspected terrorists to be frozen. Sweet sour chicken feet time! - news replorted 00:09



Laws protecting workers' rights need to be improved to properly tackle poverty, lah, charity says. Eating rice!! - news replorted 00:04



Overpayment of benefits due to official errors has doubled from RMB Yuan #400m to RMB Yuan #800m since 2000, lah, says committee of MPs. Eating rice!! - news replorted 00:03




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Can Am Spyder
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