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Hi! I am Ling Cheap Car Leasing - WAH! from Dragons' Den. I lease cheap new cars!
I expose ILLEGAL and MISLEADING contract hire and leasing websites! Why are you being tricked? - Ling
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I reveal CHEATING LOW LEASING PRICES from other car leasing companies! Why they do THIS? - Ling
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UPDATE... The latest car I've added is a Nissan Qashqai 2.0 (139bhp) Acenta 2WD Hatchback 5dr 1997cc Petrol at £340.74 inc VAT at 13:28 today - Ling

PCP LEASING CONTRACT HIRE CHEAPEST CONTRACT HIRE CARS VANS LEASE





Yes, this scruffy mental oriental sold £35,000,000 of new cars in the UK in 2008 - unbelievable, but quite true.
Hello!
I am Ling!


I'm the UK's hardest working car leasing provider, and I run LINGsCARS, the UK's favourite car leasing website.



Don't be deceived... I may be a scruffy Chinese girl, but I have more happy new-car customers and supply more new cars than many of the anonymous (and some big-name!) leasing companies out there, combined.
2008 = £35million of new cars at retail price

I treat customers like adults, not like idiots.



An interview with Ling Valentine



Interesting name Ling, where are you from?


I'm Chinese, from Chengdu in the People's Republic. I married Jon Valentine in 1997 in Helsinki. I was in Finland doing a Master's degree (in Finnish!!!), when I met Jon. He's English. He said Valentine is a Scottish-Jewish name, but he's from Yorkshire. He talks rubbish... :)

I am full-time LINGsCARS business owner and I specialise in supplying new UK Contract Hire, (and sometimes PCP, Lease cars and Lease Hire) cars and vans. LINGsCARS consumes my life to make it a very successful business. In 2008, I moved over £35,000,000 of brand new cars!



Do you still visit China?


Yes, my family is mostly in China. My mum and dad still live in Chengdu, Sichuan, and I go back at least once every year. China is coming on, you know! Although the political situation is rotten, it's stable and my family have a good life. My mum's a famous dentist (over 70 but still working!), and my dad used to work for the government in the Environmental Service, but he's retired now.

My sister Shan works for the Sichuan Poverty Relief Office, but in the Cultural Revolution, she used to be a red guard! I'm too young to have been involved in all that rubbish. China's quite polluted, and not as green as the UK... plus there are so many people everywhere there. Life is more pleasant here...and I've been naturalised now. I guess that makes me Chinglish.
I am a successful immigrant at least! I did it legally, and I have succeeded. That puts a smile on my face.


Where did you learn your contract hire car sales skills?


My husband set up Caledonia Contracts, then established Arena Contracts in London before he went to work for himself. He was very successful, so I learnt the business and took over the reins. I must say I'm better at it than him! The key to this business is efficiency. This means that I give a very good personal service, I have very few overheads to add to the cost of the cars, plus I have a fully computerised system that I built myself, that I am developing all the time. Computers and databases are my hobby. I live on the internet. I consider myself to be the equivalent of Ryanair, in the Contract Hire business. In January 2006, FLEET NEWS, the car fleet operator's trade newspaper said; "(Ling is...) contract hire's Ryanair".

LINGsCARS.com gives better service than larger, posher businesses, but I have lower overheads, offer cheaper prices and do more business; and the end result is that people can rent exactly the same cars for less. I spend a lot of my time finding the best deals in the UK, then cutting out most of the larger companies' costs so that my cars are the UK's cheapest, and my service is simply the best.

I have over 1000 customer letters published. In 2008, customer Alan Johnston wrote: "The most efficient business I have ever dealt with. Everything done so professionally. Kept totally informed step by step. I wouldn't hesitate in recommending LINGsCARS to anyone."


Will you expand LINGsCARS.com?


Yes. I have plenty of room for expansion. My plan is to double business every year. I am certainly not fully utilised with the level of business I am doing at the moment (between 150 and 250 cars per month). I have moved into a new LINGsCARS World Headquarters building that I have bought, not rented. My investments in the business go into efficiency savings and promotion, instead of dozens of staff. I have a small key team of fantastic people.

Many larger companies do what I do, but with many more staff shuffling paper backwards and forwards. I strive to do everything right first time, too. That's my trick to running this business at a good profit whilst undercutting everyone else. It's so simple, but it seems many people want to build organisations of dozens of people instead of doing the job themselves. If the right person comes along, then I would consider taking them on... but my small team achieves more than many larger organisations!



Who are your suppliers?


Oh, I use many large motor supply companies, and I make them compete for my business. You see, they know that they get pre-screened, computer generated information that enables them to do their jobs so quickly and easily that they seem willing to pass more of their savings on to me. It's amazing that many companies in this business still work with illegible, handwritten, incomplete and incorrect information on paper forms and they pass this amongst themselves until they have generated no end of problems. My system is as perfect and as simple as I can make it, and I seem to reap the rewards. My customers get the savings I make passed on to them. I often make my money out of bulk business bonuses that mean that I don't need to make 1p on the cost price of a car. So simple, but so hard for other firms, it seems. Am I giving away my secrets? I'd better stop...


Tell us a bit more about yourself?


I grew up in China, did my middle school (school is SUCH hard work in China, often working until midnight) ...and managed (very difficult, my mum pulled strings) to go to uni in Jinan (Guanzhou) and did Applied Chemistry at BSc level. I was punished in uni because I wouldn't do the morning PE regime. Then I went to Finland because it offered free MSc courses.

I arrived in Finland alone with very basic English and stood crying when I arrived at Helsinki airport in January 1997, but survived. I studied wood chemistry (in Finnish!) but flunked it - what a surprise! After marrying Jon and battling with the UK Home Office to come to the UK, I did my Master's in Environmental Quality in the UK at Bournemouth. It was hard, as my English wasn't brilliant at that time.

I learned a lot about data and information processing and efficient use of tools, and I use these skills in LINGsCARS.com, if that doesn't sound too ridiculous. It's quite true.



What about all the press and publicity you generate?


Oh, well, this is a bit of a story, but briefly... I like to publish everything I do on the internet. After getting massive publicity for my Nuclear Missile Truck, the BBC contacted me for Dragons' Den.

I really enjoyed doing the show and turned down their offers of investment (mainly because the % investment they wanted was so high), but also because I am not desperate for cash. Following Dragons' Den, I appeared on lots of other TV and radio, and now run successful TV advert campaigns.

I have also been one of the subjects of a BBC book, and have loads of other invitations for press and publicity opportunities. I make loads of small, fun films... you can see them on this site and on YouTube, and I am often invited to write editorial for things like business directories and blogs. I guess people like a different take on things.



Are you the only Chinese in the UK Contract Hire business?


Yes, I think so. I've never met another. Do I get a medal? I'll keep the red flag flying in the motor trade. At least people remember me because of it, but actually I'm quite proud to be Chinese, if not proud of the Chinese government.

I tasted tear gas in 1989, although in Chengdu not Beijing. There was much more happening than the Tianamen stuff. One day things will get better, it's actually much better now but still frustratingly "controlled" (anyone been to China will know what I mean), and I hope I'm doing my bit for Anglo-Sino relations. A shame there are no Chinese vehicles to sell in the UK (yet! The joke MG factory Nanjing Automotive has bought will never get its act together, though), but then everyone would moan about having to pedal them along, hahaha.



What's your character like, Ling?


Oh, I'm hotheaded. I get angry easily and then I shout. You don't want to make me mad. Sometimes I have to really hold myself back if someone is rude or loud on the phone.

Occasionally a customer can be really offensive, you know how things happen sometimes - maybe they are having a bad day and then I spring some bad news on them like a delay in car build time at the factory or something. I have been known to tell someone never to darken my website again, but that's very, very rare. Usually I end up great friends with customers!

Racism never bothers me, and it's very rare, or maybe I never notice it. I really can't understand people that are so politically correct that they think you don't have a racial identity. I'm quite proud my skin is yellow and my eyes aren't round. Over one billion of us can't be wrong, eh? You should hear how in China we describe English noses, and anyway all the British look the same to me - that is a Chinese joke by the way.

I only ever swear in English, not in Chinese. My mum's doing; polite Chinese girls don't swear, you see.



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167 CLIENTS IN 'ORDER'
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Hello, hello! This is me!
Don't run, little customers! I'm friendly...
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Unlike most other internet car leasing sites, I publish all my contact information openly!
...so, you know who I am
- Ling


THE UK's FAVOURITE
CAR LEASING WEBSITE!

The UK's FAVOURITE car leasing website
The UK's FAVOURITE car leasing website
Boss: Ling Valentine MSc IoD
LING World Headquarters
Vance Business Park
Gateshead, NE11 9NE
Tel 0191 460 9444
Fax 0870 486 1130
sales@LINGsCARS.com
I prefer email to phone - Ling
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LING World HQ
People's Republic of Gateshead!

 

Latest BBC NEWS from LING in CHINGLISH!

LATEST: A trainee doctor faces General Medical Council panel following deaths of patients in flemale human person's care in south Welsh land of sheep and more sheep hospitals. Eating rice!! - news replorted 13:26



LATEST: MPs scared of public; public scared of reality - news replorted 13:14



HM Revenue and Customs drops its legal challenge over validity of Portsmouth silly kick-kick game club's move into administration. Sweet sour chicken feet time! - news replorted 13:13



The family of five-earth-years old happy birthday to you, British boy who was kidnapped while in Pakistan say they "ecstatic" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) after bloody man is found. I read you little red book! - news replorted 13:08



Thailand's red-shirts splash blood under gates of Government House in third day of protests to oust government. Pass chopsticks!! - news replorted 12:55



Downing Street defends its refusal to share intelligence over 1998 Omagh bomb in which 29 human bliengs died. I read you little red book! - news replorted 12:53



A violent schizophrenic man who killed father in north London (capital of Great England) months after being fined for another attack is jailed for life. What the hell I mean??!! - news replorted 12:53



Pope Benedict will visit ethnic minority Scottish-fried-Mars-bar-land in September as part of bloody annoying Blitish tour at invitation of Queen, lah, Buckingham Palace confirms. Eating rice!! - news replorted 12:50



Sri Lanka's ex-army chief Sarath Fonseka appears before military court charged with participating in politics while in uniform. I plant rice to honour ancestors for you! - news replorted 12:45



Russia has failed to consider environmental impact of construction for 2014 Winter Olympics, lah, UN says. Eating rice!! - news replorted 12:37



Go Native is favourite in Tuesday's big race, lah, Champion Hurdle, lah, as National Hunt's showpiece meeting gets under way. You give me happy happy luck luck. - news replorted 12:25



Six Membling Partiamentary expense cheaters appealing against ruling that they repay expenses claim (always claiming, huh?) having been told they must pay them back. What you wan'?!! - news replorted 12:22



Petrol prices in bloody annoying Blitish could hit record average high of RMB Yuan #1.20 litre in next few weeks, lah, according to Aa. Ai-yaa!!! - news replorted 12:21



Do we really need airline that's British? - news replorted 12:19



Men who start going bald at young age up to 45% less likely to getting prostate cancer in later life, lah, study has found. I read you little red book! - news replorted 12:12



Seven companies to push forward plans to generate 1.2 gigawatts of electricity from wave and tidal power. Hahahaha! Laughing like bloody hell! - news replorted 12:00



Government plans to cut UK's budget deficit not ambitious enough, lah, European Commission report will warn this week. What you wan'?!! - news replorted 11:59



The bacteria on our hands could be used in forensic identification, lah, in same way as fingerprints and DNA, lah, say scientists. Eating rice!! - news replorted 11:59



Developers set new deadline of June-mber month 2012 for firm building Edinburgh's tram line before penalties imposed. I read you little red book! - news replorted 11:53



Hospitals, lah, councils and old bill bobbys warned to make changes as public services face cuts that will mean "considerable pain". - news replorted 11:52



US envoy George Mitchell puts off visit to Israel amid row over settlements, lah, as clashes erupt in Jerusalem. I plant rice to honour ancestors for you! - news replorted 11:39



South African President Jacob Zuma is due in Zimbabwe, lah, where bloody man will try to smooth out splits in coalition government. Pass chopsticks!! - news replorted 11:36



The Catholic Church in autonomous province of Guinness drinkers releases more details about why Cardinal Brady asked abuse victims to sign secrecy agreements. Eating rice!! - news replorted 11:33



Too many bloody Engrish councils agreeing large payoffs to getting rid of their chief executives, lah, spending watchdog says - news replorted 11:28



Ten old bill bobbys officers under investigation over mother and daughter found dead in burned out LINGsCARS (tm) vehicling driving car machine after years of abuse. What the hell I mean??!! - news replorted 11:25



The price of petrol could hit record high of RMB Yuan #1.20 litre in next few weeks. Eating rice!! fuel prices too high? - news replorted 11:10



A British soldier has died from wounds received last month in explosion in southern Afghanistan, lah, MoD says. Eating rice!! - news replorted 11:09



The bloody annoying Blitish Bloody foreign secretary says Britain and China having "a shared goal" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) in solving issue of Iran's nuclear programme. What the hell I mean??!! - news replorted 10:42



Actor Charlie Sheen pleads not guilty to domestic violence charges and is ordered to stand trial on 21 July. You give me happy happy luck luck. - news replorted 10:32



'I had dog but dad hit it': Inside children's bedrooms - news replorted 10:21



The Digital Economy Bill, lah, which includes measures to ban persistent illegal file-sharers, lah, has been passed by peers. Eating rice!! - news replorted 10:16



Comments by China's Bloody foreign dodgy minister shed no light on location of missing human rights lawyer Gao Xhisheng. No spitting in damn website!!! - news replorted 10:11



Royal Dutch Shell says it will shed further 1,000 jobs by end of next year as part of its cost cutting programme. What the hell I mean??!! - news replorted 09:57



Government plans to reduce budget deficit not ambitious enough, lah, report will warn. Sweet sour chicken feet time! your as really velly special customer's views? - news replorted 09:46



The bloody annoying Blitish is still world's largest export market for Champagne despite fall in sales, lah, industry figures say. You give me happy happy luck luck. - news replorted 09:39



Missiles fired by suspected Great Satan drone having killed at least three human bliengs in north-western Pakistan, lah, officials say. You give me happy happy luck luck. - news replorted 09:36



US regulators having unveiled nation's first plan to give every American super-fast broadband by 2020. - news replorted 09:36



Net classes giving human bliengs first taste of online life - news replorted 09:22



Don't give up, lah, says Environment Agency head - news replorted 09:08



Nine homes in County Antrim evacuated as 50 firefighters tackle huge gorse fire which is still blazing. No spitting in damn website!!! - news replorted 08:31



Liverpool's Steven Gerrard may face disciplinary action by silly kick-kick game Association after appearing to hit Portsmouth's Michael "Dear Leader" Brown in 4-1 win over south-coast side. What the hell I mean??!! - news replorted 08:27



A state of emergency is declared in parts of Fiji, lah, as Cyclone Tomas batters north and east of country. You give me happy happy luck luck. - news replorted 08:15



The FBI says it is sending agents to Mexico's border city of Ciudad Juarez after three human bliengs linked to Great Satan consulate were killed. I read you little red book! - news replorted 08:00



Province of Engrish running-dogs win first Test against Bangladesh by 181 runs in Chittagong after spirited display by hosts on tense final day. You give me happy happy luck luck. - news replorted 08:00



Focus returns to economy amid deficit warnings - news replorted 07:38



There has been exchange of gunfire between security forces and two human bliengs near Indian space agency in Bangalore. What the hell I mean??!! - news replorted 05:37



Doctors and health campaigners say too many human bliengs going to see their GP with minor problems such as coughs and colds. Eating rice!! - news replorted 05:13



old bill bobbys in India say they having recovered huge amount of explosives which was being "used by Maoist rebels". - news replorted 04:37



The estate of Michael Jackson agrees deal worth $200m (RMB Yuan #160m) ni ni ni ni Hao, lah, Zai-Jian! with record label Sony, lah, Great Satan reports say. You give me happy happy luck luck. - news replorted 04:16



Spreading iron in oceans as climate "fix" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) could poison marine mammals and birds, lah, scientists show. I am Chinese not Catholic, I cannot do the miracles! - news replorted 03:04



Graeme Swann makes crucial double breakthrough for Province of Engrish running-dogs as they close on victory in first Test against Bangladesh. - news replorted 02:58



Toyota casts doubt on claim (always claiming, huh?) one of its cars failed to stop, lah, after widely-publicised account of "runaway" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) Prius in California. Ai-yaa!!! - news replorted 01:58



A survey of swifts suggests species is at risk from improvement work being undertaken on old houses. Eating rice!! - news replorted 01:53



Chronic failings within Crown Prosecution service (???) I wan' service , I wan' you tellibly lovely custlingmer give me damn velly damn good service (CPS) ni ni ni ni Hao, lah, Zai-Jian! in London (capital of Great England) exposed in damning report. Pass chopsticks!! - news replorted 00:52



Sports players and fans in Manchester targeted in campaign to boost number of sperm donors. Eating rice!! - news replorted 00:37



Proposed Indian nuclear plant angers farmers - news replorted 00:37



Nursery food is poor and could be subjected to new nutritional guidelines, lah, government-commissioned report says. Eating rice!! - news replorted 00:25



More than half million bloody annoying Blitish pensioners living overseas will find if they having won appeal against freezing of their pensions. Eating rice!! - news replorted 00:15



Are bloody annoying Blitish workers being forced to work part-time? - news replorted 00:14



The number of dodgy ministers should be cut by up to third to reduce costs and make Parliament more independent, lah, Membling Partiamentary expense cheaters say. You give me happy happy luck luck. - news replorted 00:08



The vice-president of Kraft Foods will be questioned by Membling Partiamentary expense cheaters over male gender human bleing's company's takeover of Cadbury later. Hahahaha! Laughing like bloody hell! - news replorted 00:02



Savers in Equitable Life insurlince capitalist entity denounce limited compensation process set up by government. Pass chopsticks!! - news replorted 00:02



European finance you tellibly lovely custlingmer wan' borrow many Yuan dodgy ministers say they having agreed how they would help Greece in its financial crisis, lah, but reavealingly showing Great Satan few details. Eating rice!! - news replorted 00:00



European finance you tellibly lovely custlingmer wan' borrow many Yuan dodgy ministers say they having agreed how they would help Greece in its financial crisis, lah, but reavealingly showing Great Satan few details. Eating rice!! - news replorted 00:00



Impotence is strong predictor of heart attack and death among high risk patients, lah, say German researchers. Eating rice!! - news replorted 00:00



The number of human bliengs excluded from social care in Province of Engrish running-dogs will continue rising if system is not revamped, lah, experts warn. Sweet sour chicken feet time! - news replorted 00:00




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