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  Seth Godin and me...

Hey, I met Seth Godin, at last!


For those who don't know, Seth is an author and the World's No1 Marketeer. He writes the most widely-read marketing blog in the World and advises companies such as Google, Microsoft and LINGsCARS. Well, not really LINGsCARS... but he gives me some indirect but valuable input, and I learn so much from him. Anyone working in the small online community knows of Seth Godin, author of the famous Purple Cow book.
For everyone else - read one of his books!
I am a Yellow Cow. :) - Ling


Wikipedia says - Godin combines three elements in his writings. First, the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the ideas so spread as an "IdeaVirus." He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.

I am proud to have put so much effort into making Seth's ideas work. Good to see he has been paying attention, because that in his last talk to hundreds of people in London in Feb 2009 (including top execs fro Microsoft, HP, Universal Music, Shell, and Dell), Seth specifically mentioned me as an example of successful marketing, generating a loyal and committed (to mental hospital?) customer base, and of putting one over on the big-boyz in my industry.

Seth recently linked to me from his blog as the example of a successful Cow (hahaha). He said about me: "From personal YouTube videos to particularly poignant and honest presentations or direct and true sales pitches, the humility, freshness and transparency that comes with an honest performance might actually be better than what a professional could do."

What's this to do with cars?
- very little.

It is to do with
customers!


- Ling
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- Ling


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The UK's FAVOURITE car leasing website
The UK's FAVOURITE car leasing website
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