VAT PRICE SCAM! Illegal advertising by so many other Car Leasing and Contract Hire companies in the UK!

Posted on | February 16, 2009 | Comments Off

VAT PRICE SCAM!
Illegal advertising by so many other Car Leasing companies!
I explain how many other companies break the law…

ILLEGAL! It is so unfair to my private customers and to me, how many other UK Car Leasing companies illegally advertise and display prices on their websites.

ILLEGAL! My local Trading Standards authority has been helping me with this massively unsatisfactory situation. When British consumers click onto most car leasing and contract hire sites, they are shown prices that are deliberately meant to deceive and confuse. The prices are deliberately meant to make cars appear cheaper than they really are (ex VAT), meaning:

# Customers like you are deceived
# I am made to look unfairly expensive for abiding by the law

TO ME, THIS IS UNACCEPTABLE!

The Pricing Practices Guide made under the “Consumer Protection from Unfair Trading Regulations 2008″ requires that:

‘All price indications you give to consumers, by whatever means, should include VAT. This total price must be displayed prominently so that consumers can see it.

Prices may ONLY be indicated exclusive of VAT at an outlet or through advertisements from which ALL of your business is with business customers.’

ILLEGAL! …so when you see adverts or websites or prices from other contract hire and leasing companies (some very “reputable”) which either ignore VAT, or say “+VAT”, and the prices are meant for consumers as well as business customers, you can ask yourself;
“WHY ARE THEY CHEATING ME???”

ILLEGAL! I avoid this situation by coding totally seperate pricing areas for different customer types. Everyone else should do this!

ILLEGAL!

Many of the examples above are illegal because they target consumers, not businesses only. Some say “+VAT”, others do not mention the lack of VAT at all!

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	1.5 i BlueE... 93bhp 5dr petrol, man, met A-Class £172.80 per month, inc VAT
	1.6 VTi 120bhp 3dr petrol, man, met DS3 £227.34 per month, inc VAT
	2.2 d 187bhp 4dr diesel, auto, non-met XF £449.99 per month, inc VAT
	1.7 CRDi 113bhp 5dr diesel, man, met ix35 £281.09 per month, inc VAT
	1.8 i BlueE... 153bhp 2dr petrol, man, met C-Class Co £335.99 per month, inc VAT