Business Car Highlights Me As Broker Example!

Posted on | October 31, 2006 | Comments Off

Fighting back against the rubbish spoken in the article (below this one), Business Car used me (!) as an example of broker best practice. I cannot believe the rubbish discussed in the article below this one by Christophe Desplace, head of Network. Hopefully, my business makes more sense…

“Ling Valentine’s Way

Flamboyant Chinese-born entrepreneur Ling Valentine, whose internet-based contract hire operation claims to deal with £1.3 million worth of cars a month, is confident that the 70% business car element within her rapidly growing operation will continue to expand.

While she concedes that local franchised retailers may resent Ling’s Cars cut-price success as a broker, other dealerships, which provide her with cars, are more than happy that she helps them reach manufacturers’ volume bonuses. Valentine, a self-confessed “mad Chinese bird”, says: “Maybe the manufacturers or some dealers are not happy with our business as brokers and contract hire specialists, but we are answerable to the customers, who come to us in growing numbers, including more and more fleet managers.”

She puts her company’s success – with contract hire rates up to 35% below major companies – down to “minimal overheads, an effective internet system and good direct communication with consumers, including a chat room where I can talk to several different customers at once about their issues”.

Most of Ling’s Cars’ business car involvement relates to small- and medium-sized fleets, most of whom lease between two and 15 cars. Bigger companies are joining her clientele list as between 60 and 70 predominantly premium brand cars are processed monthly.

Valentine, who shares management duties with husband Jon, points to growing numbers of cash-for-car customers within the nominally retail sector, who she claims, “find that the allowances provided by their companies generally go a lot further with us”.

Valentine maintains that business drivers are turning away from “boring, overweight conventional contract hire firms” because Ling’s Cars offers “competitive rates and entertainment”. This extends to the 1966 Routemaster bus, which acts as a combined sales and communication centre while also dispensing free Chinese noodle lunches and Chinese bank notes to fleet managers.

Apart from the “conventional trade”, Valentine cites un-named “big suppliers” as the willing source of cars, which are underwritten by finance companies including Lombard, Lex and the RBS. “

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I am Ling Valentine as seen on Dragons' Den I lease cheap cars in the UK!. Have a look at my Cheap car leasing website

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Unlike most other internet car leasing sites, I publish all my contact information openly!
...so, you know who I am - Ling

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Boss: Ling Valentine MSc IoD
LING World Headquarters
Vance Business Park
Gateshead, NE11 9NE
Tel 0191 460 9444
Fax 0870 486 1130
sales@LINGsCARS.com
I prefer email to phone - Ling
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