Damn Big Article in Automotive Management Magazine

Posted on | September 24, 2006 | Comments Off

Now, boys and girls… who’s reading this from Da Mota Trade, I wonder? Tell me what you think. Send me an e, or post a comment; no account or password needed – Ling

Ling’s lease offensive begins

BATTERED BUS TO LEAD ASSUALT ON DEALERS’ BUSINESS

By Tim Rose

Gateshead entrepreneur Ling Valentine is pitching her battle bus against the region’s franchised dealers in a bid to win custom for her LINGsCARS.com business.

She has bought a £7,000 double-decker bus and invested another £7,000 equipping it with flat-screen TVs, DVD systems, computers and wireless internet connection to enable prospective customers to view her product offerings. She plans to visit supermarkets and public events to promote her contract leasing deals.

“It beats car dealers hands-down because my lower overheads enable massive savings”, she says. “Which part of ‘you are too expensive’ don’t dealers understand?”

Automotive Management

The cars are sourced through manufacturer and dealer contacts, or through major leasing organisations.

Valentine claims sales of £16m per year already, but wants to boost this to £25m by the end of the year.

She promotes LINGsCARS using wacky marketing techniques (pardon me? – Ling) such as offering free Chinese noodles and Chairman Mao red books. She also has a disarmed Chinese missile truck parked in a field alongside the M62 at the Lancashire/Yorkshire border, branded LINGsCARS.com to attract the attention of passing motorists.

“My business has never been better because people now understand how to liquidize their financial assets”, she says.

“Buying a car outright or borrowing the money makes no sense because cars depreciate in value. Why invest in something that decreases in value?”

“Renting means no depreciation, no loan, and fixed costs. People like a flat monthly rental, which includes road tax and delivery. The public also likes to compare my 100 different cars on a level playing field.”

“Traditional dealers just don’t allow this; they like to keep everything confusing with loans, APRs, made-up offers and deals, which cannot be compared because these all disguise high profit margins.”

Comments

Comments are closed.

About

I am Ling Valentine as seen on Dragons' Den I lease cheap cars in the UK!. Have a look at my Cheap car leasing website

Subscribe to my feed!

My Twitter page!

Search

Admin

Log in
XHTML

MINI BLOG

NO FM CAR RADIO IN 2015

Posted: 04/03/10

Comments ( 3 )

Listening to the radio in our cars is something we all take for granted. Every car these days comes with a good quality radio, and... READ MORE

HIDING VAT

Posted: 02/07/10

Comments ( 0 )

Can you believe prices you see on the web? I've gotta say, how annoyed it makes me that so many websites break the law, also known... READ MORE

MY SISTER'S (CHINESE) SKODA!

Posted: 08/07/10

Comments ( 4 )

Although I only lease cars in the UK, my sister Shan asked me to help her buy a brand-new car in China!
She looked at quite a... READ MORE

CHEAPER THAN PENDRAGON

Posted: 02/08/10

Comments ( 0 )

I've just delivered a new car to a senior manager (for his personal use) in PENDRAGON PLC, the UK's largest dealer group. The grou... READ MORE

WHY HYDROGEN NO GOOD 4 CARS

Posted: 15/12/10

Comments ( 1 )

I have a BSc in Applied Chemistry and an MSc in Environmental Management, so have some qualification to comment on this issue. Sor... READ MORE

THE 3 DEGREES - MY IT CROWD

Posted: 18/07/10

Comments ( 0 )

Just to say that Mark, Jamie and Jonny have graduated. Fantastic!
All have got FIRSTS in Computer something or other from Sun... READ MORE

Don't run, little customers! I'm friendly...

I am the Viz UK business ambassador!
Post me Ferrero-Rochers! Yum Yum!

Unlike most other internet car leasing sites, I publish all my contact information openly!
...so, you know who I am - Ling

THE UK's FAVOURITE
CAR LEASING WEBSITE!

Boss: Ling Valentine MSc IoD
LING World Headquarters
Vance Business Park
Gateshead, NE11 9NE
Tel 0191 460 9444
Fax 0870 486 1130
sales@LINGsCARS.com
I prefer email to phone - Ling
VAT No: 866 0241 30
Co Reg No: 6178634
Consumer Credit Licence: 624022
Data Protection No: Z1098490
Best Before: 17/08/2007

Latest BBC NEWS from LING in CHINGLISH!

Wah! LATEST: President "I da man! Yes I can!" Obama condemns as "outrageous bloodshed" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) continuing onslaught aimed at crushing rebels in Syrian city of Homs. Eating rice!! - news replorted 03:13

Wah! LATEST: South Dakota's Oglala Sioux tribe has sued major beer makers for $500m for fuelling chronic alcohol abuse in one of poorest communities in Us. Eating rice!! - news replorted 03:07

Wah! Burmese monk U Gambira, lah, one of leaders of 2007 protests, lah, has been taken away by authorities, lah, eyewitnesses tell Bloody Bloardcasting Corporation Burmese service (???) I wan' service , I wan' you tellibly lovely custlingmer give me damn velly damn good service - news replorted 02:42

Wah! A former senior old bill bobbys officer billed old bill bobbys authority for thousands of pounds for training despite getting cash to pay for this, lah, report says. Eating rice!! - news replorted 02:35

Wah! The Ministry of Defence may be "over-optimistic" (Ai-yaa!!! Bloody Bloardcasting Corporation quotee-quotee!) about how much its military equipment budget is under control, lah, influential group of Membling Partiamentary expense cheaters says. Eating rice!! - news replorted 02:28

Wah! A project is to look at whether following set of systematic movements for 10 minutes day in class can boost pupils' results. Eating rice!! - news replorted 01:56

Wah! Drivers who using cannabis before driving double their chances of causing collision, lah, research suggests. Eating rice!! - news replorted 01:51

Wah! Who has FBI kept tabs on and why? - news replorted 01:43

Wah! The head teacher who criticised multiculturalism - news replorted 01:42

Wah! Canada and China reach government deals in uranium exports and other sectors, lah, as two countries deepen trade ties. Eating rice!! - news replorted 01:29

Wah! The soaring cost of wasted medicines - news replorted 01:27

Wah! Making movie music for new film - news replorted 01:23

Wah! The creator of V for Vendetta on how it became hacktivist icon - news replorted 01:03

Wah! The government announces RMB Yuan #1.2 million of funding to help girls involved with gangs who raped by male members. Eating rice!! - news replorted 00:41

Wah! What did Liam Neeson to upset animal lovers? - news replorted 00:35

Wah! The British Bloody foreign Secretary, lah, William Hague, lah, says Britain will using diplomacy with Syria, lah, not weapons. Eating rice!! - news replorted 00:22

Wah! The Great Satan military announces plans to relax curbs on women serving in combat roles, lah, but advoacy group says policy does not go far enough. - news replorted 00:02

Wah! A man, lah, believed to be from Londonderry, lah, dies after shooting at house in Buncrana, lah, County Donegal. You understanning yet? Paying more attention! - news replorted 00:01

Wah! HM Revenue & Customs tells Bloody Bloardcasting Corporation that rumours it spent RMB Yuan #8m on trials into alleged tax dodging involving Harry Redknapp "nonsense". - news replorted 00:00


	1.8 i VTEC 140bhp 5dr petrol, man, non-met Civic £290.29 per month, inc VAT
	1.8 i BlueE... 153bhp 2dr petrol, man, met C-Class Co £335.99 per month, inc VAT
	2.2 CDi Blu... 167bhp 4dr diesel, tip auto, met E-Class Sa £388.80 per month, inc VAT
	2.0 D 4D 124bhp 4dr diesel, man, met Avensis £290.39 per month, inc VAT
	1.0 i 68bhp 3dr petrol, man, met C1 £134.38 per month, inc VAT