Million Stupid Motor Dealers.com
Posted on | July 21, 2006 | 1 Comment
I was using Glass’s Guide and I came across a full page advert encouraging motor dealers to advertise on the MillionDollarMotorPage.co.uk.
This is a rip-off of Alex Tew’s MillionDollar HomePage, which raised $1m for the enterprising British student from Swindon, to pay (!) for his uni fees. I took some space on that page, because it was genuinely brilliant.
However, this latest Million $ Motor page is for moronic car dealers. It is disingenuous. The advertising is £300 a spot, and there are 250 spots. So it is not $1m, it is $130,000-ish dollar page.
PLUS, it is boring. While the original $Million page is an adventure, this is a wrist-slashing enterprise. It is claimed it is “a new concept in internet advertising for Motor Dealers and a search engine alternative for Consumers“. It is neither. The original $Million page was a “new concept”, this is a (poor) rip-off. And it is NOT a “search engine alternative”. It is simply an advertising page, linking to (boring) sites. Does Google NEED an advertising page-alternative???
I have been expressing my views to these people, I said: “Within 2 hours, I could create a similar page to your motor one, buy a reasonable domain, post 250 images into the table (for £1 each) and STILL make a profit. And just leave it there for 5 years and STILL make a profit. But I could not create a sustainable business model from it, unless it offers something, – much more.” The owners want £300 for a six-month advertising period.
To add insult to injury the page is broken when using Firefox. It has been coded so that 15% of the audience cannot use it.
Sorry, chaps at Million$MotorPage, but your concept is flawed, lightweight and unsustainable. Plus, so, so ironically, you are having to spend to advertise in printed press, to get anyone in the trade to notice and advertise on your webpage! So your advertisers are simply subsidising your own publicity. Can’t anyone else see through this?
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One Response to “Million Stupid Motor Dealers.com”
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July 21st, 2006 @ 16:35
We are the people behind the Million Dollar Brands group of web sites.. We value Lings comments. Its a free world and thank goodness, a free internet world..
Our concept is not flawed..
Thanks Ling.
Rob