The Mk7 Ford Fiesta was shown in concept form as the Ford Verve at the Frankfurt Motor Show in 2007. The rumours were that Ford was considering replacing the Fiesta with the Verve name, but recent press reports claim that replacing the name was never an option as the Fiesta badge has such a strong identity. The car is already on sale in principal European markets including Germany and Great Britain. It shares its platform with the Mazda 2. Ford intends this to be a truly global vehicle, going on sale in Europe, the Far East, and North America. It will become available in North America in 2010 where it will be built at at Ford's Cuautitlan plant located in Mexico. It will be sold to the American market as a 2011 model. Recently it was announced that the Mk7 Fiesta will be built by AutoAlliance Thailand, a factory of both Ford and Mazda for Ford Australia. The The new Ford Fiesta will be available in Australia in January 2009. Ford announced in August 2008 that Ford Fiesta production had began in the Cologne plant and in January 2009 at the Almussafes plant in Valencia, Spain. Also in January, the Fiesta was added to the production roster at the Chang'an Ford Mazda plant in Nanjing, China. The production version of the new Ford Fiesta was revealed on 14 February 2008 and shown at the Geneva Motor show in March 2008. The car features Ford's 'kinetic' design direction, now seen across the Ford range. It is lighter and stronger than the current Ford Fiesta, with similar dimensions. Ford's Convers+ menu system, as seen on the Mondeo, S-MAX and Galaxy and complemented by steering wheel button controls, will be available for the first time. Ford anticipates that more than 85 per cent of Fiesta orders will feature such a multifunction display. Also available for the first time will be keyless entry with 'Ford Power' starter button, reach and rake adjustable steering wheel and a USB port for portable music players. Ford Easyfuel, the capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling, will also feature, and 'ambient lighting', casting a soft red glow over the interior, will also be an option.