A new Fiat 500 was announced by Italian automaker Fiat on May 5, 200. Images of the new Fiat 500 were presented on March 20, 2007, and the car was launched officially on July 4, 2007, with 250,000 in attendance. This was the largest launch party held in the last ten years, a testament to the Fiat 500's huge popularity The car was displayed in the squares of 30 cities in Italy for the launch.. The Fiat 500 is produced in Tychy, Poland, by Fiat Auto Poland alongside a sister model, the second generation Ford Ka due for release in 2008, and the other city car in the Fiat range, the Panda. The Fiat 500 is almost identical to the concept car Trepiùno, presented in 2004. Strictly a four-seater, three-door hatchback and about the same length as the Panda, it is intended to compete both in the city car market and the "fashion car" niche market. The Fiat 500 may be badged in different markets as the Fiat 500, the Fiat Nuovo 500, or the Fiat Cinquecento. The Fiat 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims.The Fiat 500 is also available with Blue&Me Navigation system.